The AIDA Concept and its Impact on Creating Advertising and Consumer Behave Kurdish Television’s advertisement In the Kurdistan Region as an Example
DOI:
https://doi.org/10.32410/huj-10309Keywords:
چەمکەکان ڕیکلام ، رەفتار،بەکاربەر ،رەفتاری بەکاربەرAbstract
ئەم توێژینەوە توێژینەوەیەکی وەسفی ڕوپێویە و هەوڵ دەدات لە ئاستی تەوزیفکردن و بەکارهێنانی چەمکی "ئايدە" بکۆڵێتەوەو بزانێت چەند هونەری ریکلامسازی لە هەرێمی کوردستان و کەناڵە کوردیەکان ئاشنان بەم چەمکەو بەکاریان هێناوە لە کاتی ریکلامسازیدا و لەڕوانگەی وەڵامی وەرگرەکانەوە ئاستی زانستی بوون و بە بایەخ روانین بۆ ریکلام دەردەخات.کە کۆمەڵگەی توێژینەوەکەی فەرمانبەرانی شاری سلێمانی و مشتەی توێژینەوەکەش فەرمانبەرانی فەرمانگەی کۆمسیۆنی باڵای راپرسی و هەڵبژاردنەکانی سلێمانی وەرگرتوە، لەبەرئەوەی تەمەن و رەگەزو ئاستی خوێندەواری و کۆمەڵایەتی جیاوازن و تاڕادەیەک دەتوانن نوێنەری وەرگرانی شاری سلێمانی بن. توێژینەوەکە لە وەرگرتنەوەی وەڵامەکانی کە بەڕێگەی فۆرمی راپرسی ئەنجامی داوە گەشتوە بەودەرەنجامەی کە هەرچوار رەگەزە پێک هێنەرەکەی چەمکی 'ئایدە' کەبنەمای سەرەکی ریکلامی زانستین بەڕێژەیەکی یەکجار کەم لە ریکلامی تەلەفزیۆنیە کوردیەکانی هەرێمی کوردستان رەچاو تەوزیف کراون وکەمترین کاریگەریان هەبوە لەسەر رەفتاری بەکاربەر بۆ وەڵامی بۆ ڕیکلامەکان.
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